What I've learned from the Super Bowl is that the commercials gain them most of their viewers. Even if someone doesn't like football they will still watch the Super Bowl for the commercials. So, my idea is that for the NBA Finals and March Madness to televise attention grabbing and entertaining commercials that will get a lot of publicity. I think so many more people and fans would watch postseason basketball if there were big commercials that everyone would be talking about. You always see people talking about what the Super Bowl commercials are going to be like, and of course they will watch the game. That is why the Super Bowl reaches over 100 million viewers. So, I think if people hyped up the NBA finals and March Madness like they do the Super Bowl, basketball would be a much more popular sport and get a lot more viewers. Postseason basketball gets a good amount of viewers but nearly as much as the Super Bowl, so I think if the NBA and the NCAA advertised good commercials like how the NFL does, the viewer ratings would go through the roof. Also, if the NBA playoffs were earlier in the evening more people could watch it. Most kids go to bed around 9:00 P.M, so when the NBA playoff games are starting at 8:30 P.M, the only people watching are adults and maybe teenagers. By having the games so late it hurts their viewers. So with that being said, if the NBA and NCAA hyped up their commercials and had commercials that people want to see their viewers will go up. Also if you schedule the games at a more appropriate time your viewers will also go up. In conclusion, I think if the NCAA and NBA found more appealing commercials like the Super Bowl their viewer ratings would increase at a very good rate.
http://www.businessinsider.com/what-advertisers-can-learn-from-the-march-madness-marketing-campaign-2013-3
Hey justin, it's jimmy. You're wrong. I believe that the super bowl has more views because it's the super bowl. It's one of, if not, the most viewed championship sporting event in the United States. Commercials do play a part for some people, but I believe that most people watch the super bowl is because it's the super bowl and people enjoy watching football. The NBA Finals obviously aren't as popular as the super bowl, but the commercials will help with some of the viewer ratings. Not all, because some people just aren't interested in basketball as much as they are in football.
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